Grace Digital Internet Radio
Responsive entertainment website redesign.
Grace Digital is a premier provider of internet radio devices known for granting listeners access to an unrivaled selection of global radio stations, subscription-free.
My dual-purpose was to rejuvenate Grace Digital's web presence with a user-centric website makeover and broaden its audience through the development of a sleek, user-friendly mobile app.
Summary
Roles: UX Researcher, UX Designer, UI Designer
Tools: Figma
Timeline: 3 months
Challenge
Despite its strong product offering, the company's web presence and lack of a mobile application were limiting its potential to connect with a wider, tech-savvy audience and meet the evolving needs of modern users seeking seamless digital experiences.
Solution
I used a holistic approach to enhancing Grace Digital’s web platform through thoughtful design, in-depth research, and forward-thinking UX strategies. This project illustrates my comprehensive approach to meeting user requirements, incorporating their feedback, and employing advanced design techniques to transform the way Grace Digital engages with its users in today's digital landscape.
Design Process
User Needs
My focus was on enhancing Grace Digital's online presence through a user-centric website makeover and the creation of a sleek, intuitive mobile app. By prioritizing ease of use and accessibility, I aimed to cater to diverse audiences and elevate their experience in discovering and enjoying internet radio content on the web and their mobile devices.
Competitive
Research
While conducting a competitive analysis, I researched the online presence of leading internet radio providers to glean insights and best practices. This examination informed my approach to rejuvenating Grace Digital's website and crafting a user-friendly mobile application.
What did I find?
I recommend the application showcases a user-friendly feature where the search option automatically populates as the user types.
Explore a user-friendly feature that enables an easy creation of Favorites list that allows the user to save live content for later listening if real-time access is not possible.
Consider a Playlist creation, or folder, and the ability to customize cover art providing a personalized music streaming experience.
A visually appealing and thoughtfully crafted dashboard not only captures attention but also provides an intuitive navigation experience.
Sketches
We employed rudimentary sketches, both on mobile and web platforms, to swiftly conceive and enhance conceptual notions, with a primary focus on shaping the foundational structure of the product.
User Experience Design
Wireframes
In the initial phases of my design journey, I crafted wireframes specifically for testing objectives. This approach enabled me to envision the application's layout seamlessly across mobile and desktop platforms, free from the influence of color schemes, typography, and imagery, thus ensuring a clear focus on structural elements.
Moodboards
User Interface Design
I curated mood boards to explore diverse color palettes, aligning with the company's brand essence and revitalizing its aesthetic. My research explored various web streaming services and apps, uncovering prevalent color palettes in the digital landscape.
Final Product
During the final stage, the initial wireframe designs evolved, integrating valuable feedback, and a carefully curated color palette was selected. The final iteration of the product was crafted with paramount regard for its users' needs and preferences.
