PNC Bank
A mobile application redesign.
Having established itself as a versatile financial institution catering to diverse clientele, PNC Bank provides an extensive array of services tailored to individuals, small businesses, corporations, and government entities alike.
The task was redesigning PNC's mobile application, ensuring alignment with their commitment to meeting varying financial needs through intuitive design and accessible features.
Summary
Roles: UX Researcher, UX Designer, UI Designer
Tools: Figma
Timeline: 3 months
Challenge
With a diverse clientele ranging from individuals to government entities, redesigning PNC's mobile banking app presents the challenge of creating a unified interface that caters to varying financial needs while maintaining intuitive design and accessibility.
Solution
The redesign of PNC's mobile banking app will focus on implementing customizable features and personalized experiences. Through intuitive design and accessible features, I aimed to provide seamless navigation and functionality tailored to individual users, ensuring a unified yet adaptable interface that meets their specific financial needs.
Design Process
User Needs
The primary focus was to cater to the evolving needs of PNC Bank’s diverse clientele.Through user-centric design, we aim to enhance the overall banking experience, empowering users to manage their finances efficiently, make informed decisions, and achieve their financial goals with confidence.
Competitive
Research
In the process of executing a competitive analysis, I explored the mobile applications of premier financial institutions, aiming to extract valuable insights and identify industry best practices. The entities scrutinized in this audit included Capital One, Wells Fargo, and Bank of America.
What did I find?
Competitors provide a sleek, user-friendly dashboard design featuring prominent cards highlighting essential information.
Biometric login options ensure a seamless login experience without the need for complex authentication processes.
Competitors offer a convenient method to swiftly lock a lost or stolen credit card, eliminating the need for manual customer service calls.
Recommend integrating a feature for users to retrieve forgotten login credentials within the application interface.
Enable users to effortlessly manage bill payments and utilize Zelle for quick money transfers to friends and family.
Users should be empowered to customize their dashboard by prioritizing account displays and accessing their credit score, enhancing overall usability.
Sketches
In this phase, I ideated and conceptualized various design solutions through hand-drawn sketches, exploring diverse layout options and key functionalities aimed at enhancing the user experience.
User Experience Design
Wireframes
I developed wireframes tailored to testing objectives. This method allowed me to visualize the application's layout . By excluding color schemes and imagery, I ensured a focused examination of structural elements.
Moodboards
User Interface Design
I carefully crafted mood boards to explore a range of vibrant color palettes, ensuring alignment with the company's brand essence while injecting fresh energy into its visual identity. Through research into banking apps, I delved into prevalent color schemes within the digital realm, informing the design direction with valuable insights.
Final Product
In the concluding phase, the initial wireframe concepts underwent refinement, incorporating invaluable feedback, and a meticulously chosen color palette was adopted.
